by Rick McPartlin | Jan 9, 2017 | Directional Unification / Alignment, Sales, Strategy
There is only one thing to deliver to buyer – value! There is an interesting change that occurs in a person when they move from the buying role to the selling role and back. As buyers, we are all about value. We want help to get the greatest value. We want to trust...
by Rick McPartlin | Jan 4, 2017 | Cost of Chaos, Sales
Five changes that put immediate cash in your pocket. “Revenue Science™” highlights things to do and “things to not do”. Any time an individual or organization does those things “Revenue Science™” has identified as “things to not do” there is...
by Rick McPartlin | Dec 1, 2016 | Sales, Strategy
The real question for a business is does great timing result from intentionally applying “Revenue Science™” or is it just “the right place, at the right time, with the right stuff” – in other words LUCK? We have all seen situations that work out well like Fred Smith...
by Rick McPartlin | Nov 29, 2016 | Sales, Strategy
Myths say “Revenue Generation” success is a result of filling the top of the funnel, which is pictured 5 to 10 times wider than the exit and shows 4 to 10 levels of activities in the funnel. The myths infer if we do something that fills the top of the...
by Rick McPartlin | Nov 18, 2016 | Directional Unification / Alignment, Sales, Strategy
Customers don’t care if your product has more features than your competitors. Customers don’t care if your CEO or your competitor’s CEO has the better office or Headquarters. Customers don’t care who has the most employees or the most awards. The price of your...
