by Rick McPartlin | May 11, 2018 | Revenue Growth, Revenue Science, Strategy, Structure
If a command of the language, the ability to deliver a message to a clear specific question without saying anything you can be held accountable for or if not answering that specific question while setting up plausible deniability at the same time is important you may...
by Rick McPartlin | May 4, 2018 | Revenue Growth, Revenue Science, Strategy
Making money as an employee or leader or owner in the business world has a lot of similarity to financial investments that make money. Two of those parallels are you must risk money to make money and you need a plan you stick with for the long-term. For those charged...
by Rick McPartlin | Apr 27, 2018 | Bellcurve, Revenue Science, Strategy
For 100 years the way to grow revenue was to teach salespeople all the product details. Then to be sure those details are committed to the salesperson’s memory and built into a “Pitch” that converts plain people, into a suspect, then converts suspects to...
by Rick McPartlin | Apr 20, 2018 | Marketing, Sales
One of my clients got an email from Google about helping his manufacturing business use all the search and data tools in Google’s platform to help him scale and there was NO cost. The client was already doing a good job with digital, social, and was in the middle of...
by Rick McPartlin | Apr 13, 2018 | Revenue Growth, Revenue Science, Strategy
“If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution”. Albert Einstein If Einstein is right the sequence is to understand, diagnose, and then act. Yet for sales and marketing in...
