by Rick McPartlin | Sep 29, 2017 | Directional Unification / Alignment, Revenue Principles, Strategy
Every one of us has choices and our choices matter. What will or won’t happen is predictable no matter what you believe or want to happen. When we are young we know, we really won’t grow old. We will be the 95-year-old climbing mountains and dating 25-year old’s....
by Rick McPartlin | Sep 15, 2017 | Strategy
You have done it all right… You posted content, brought the suspect to two webinars, tracked them reading your blog, hosted them at a trade show where you engaged them and they asked for a proposal. Your proposal was letter perfect. You checked every box, you...
by Rick McPartlin | Sep 8, 2017 | Cost of Chaos, Revenue Principles
Who is in a hurry? Who wants to get more done today then yesterday? Who wants a fast answer and if they don’t get one, will wait until later (hoping later never comes), and who do we know, that is in such a hurry they take short cuts, and hope for the best? We all...
by Rick McPartlin | Sep 1, 2017 | Cost of Chaos, Directional Unification / Alignment, Strategy
Three Examples of Ignoring the Science How about you? Do you like gravity and friction? As I get older, gravity does nothing to improve my t-shirt or my belt size. Friction is not in my top five laws of physics. The combination of friction and gravity cost me...
by Rick McPartlin | Aug 25, 2017 | Revenue Growth, Strategy
CEOs and sales people keep saying “we know how to make a lot of money.” Don’t bother us with strategy, brand, culture, process, business plans or any of those soft things you learn at university or consultants want to bring you. These CEOs and sales people want...
