by Rick McPartlin | Jul 14, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy
From watching TV and movies we know the doctor’s code “First do no Harm” and we want them to mean it. Who wants to worry that their doctor is preforming a procedure that they know or believe may make us worse? The answer is – NO ONE. CROs like doctors, share the code...
by Rick McPartlin | Jul 7, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy
This is a simple one to answer, but takes a lot of work. First you may have a lot of people on your team who will NEVER do it. Some of us are wired to tell vs ask. Some of us don’t want to listen – we want to tell and pitch. This is as much a challenge with people...
by Rick McPartlin | Jun 30, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy
Decisions about who you hire, your partners, and those who advise you have become more important and more complex every day. Just hiring someone good, or a famous consulting firm or partnering with a big-name company, not only isn’t enough, but it can put your...
by Rick McPartlin | Jun 23, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy
“Revenue Science™” and Blackjack have a lot in common and some of the same lessons serve both very well. Here are 5 Blackjack lessons I learned from hundreds of thousands of hands in the casino and on the computer, that serve the “Revenue...
by Rick McPartlin | Jun 16, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy, Structure
How will the sales or profitable Revenue Growth be different without certified staff or partners? Growing profitable revenue is the only thing that keeps a company in business. So understanding if the differences between certified and not certified drive or inhibits...
