by Rick McPartlin | Jan 13, 2017 | Classics, Marketing, Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. Last month, Jane wrote about the courage to create a brand, and boy, the word “courage” struck an...
by Rick McPartlin | Jan 11, 2017 | Revenue Growth, Sales, Strategy
There is a simple “Revenue Science™” formula that assures the growth of sales and profit to the greatest state possible. These is no magic required and no one needs to be a Mathematics Professor. The “Revenue Generation” formula is like the formula to be...
by Rick McPartlin | Jan 9, 2017 | Directional Unification / Alignment, Sales, Strategy
There is only one thing to deliver to buyer – value! There is an interesting change that occurs in a person when they move from the buying role to the selling role and back. As buyers, we are all about value. We want help to get the greatest value. We want to trust...
by Rick McPartlin | Jan 4, 2017 | Cost of Chaos, Sales
Five changes that put immediate cash in your pocket. “Revenue Science™” highlights things to do and “things to not do”. Any time an individual or organization does those things “Revenue Science™” has identified as “things to not do” there is...
by Rick McPartlin | Dec 27, 2016 | Strategy
Research says there is only one thing that assures business survival and success. That one thing is growing more profitable revenue. Long-term winners use a deployable Revenue Strategy to drive operations metrics, investments and tactics – not the other way around....
