by Rick McPartlin | Sep 7, 2018 | Cost of Chaos, Directional Unification / Alignment, Marketing, Revenue Growth, Revenue Science, Sales, Strategy
Three Places to Remove Dumb Stuff No one in business intentionally gets up in the morning and says, “let’s find some dumb stuff to do that costs me money, reverses my growth and makes my staff and customers mad”, but most of us do it. We do it because we don’t...
by Rick McPartlin | Aug 31, 2018 | Marketing, Revenue Growth, Revenue Science, Sales, Strategy
Three things that get 100% working for you! Considered by some to be the first strategic advocate of Advertising and Marketing, John Wanamaker was a successful United States merchant, who became part of Macy’s empire. This quote has lived 100 years because everyone...
by Rick McPartlin | Aug 24, 2018 | CRO, Revenue Growth, Revenue Science
The velocity of change for business owners and Revenue Professionals like those in sales, marketing and “Revenue Generation” is blinding. People who know me or are connected on LinkedIn or have seen me speak at a live event, know Revenue Science™ is about...
by Rick McPartlin | Aug 3, 2018 | Directional Unification / Alignment, Marketing, Revenue Growth, Revenue Science, Strategy
Is your product easily found by your ideal buyer with the problem you uniquely solve? When the ideal buyer finds you, do they take a next level look at you for the right reasons? Are they qualifying themselves in? When they take that next level look at you and the...
by Rick McPartlin | Jul 27, 2018 | Revenue Growth, Revenue Science, Sales, Strategy
My first job with a quota was in 1963. Since that time, I received a commission for golf clubs, clothing, cookware, vacuum cleaners, software, services, engineering, CAD/CAM, telephone services, sales training, security software, CEO services and Revenue Science™...
by Rick McPartlin | Jul 13, 2018 | Entrepreneurship, Revenue Growth, Revenue Principles, Revenue Science
When you have a family, a mortgage or college debt you must have cash and you must have it on a regular basis. Often you set up auto pay at the bank and there better be cash to cover those “auto pays” and that goes on month after month. When those cash requirements...
by Rick McPartlin | Jul 6, 2018 | CRO, Revenue Growth, Revenue Science, Strategy
A Greek tragedy is a play in which the protagonist (think business owner), usually a person of importance and outstanding personal qualities, falls to disaster through the combination of a personal failing (think believes in Myths) and circumstances (think rapidly...
by Rick McPartlin | Jun 22, 2018 | Revenue Growth, Revenue Science
“We make a living by what we get, but we make a life by what we give!” – Winston Churchill Revenue Science™ tells us when working with clients to always start with a conceptual agreement. If buyers and sellers can’t agree conceptually on why to work...
by Rick McPartlin | Jun 15, 2018 | Revenue Principles, Revenue Science, Strategy
Over 95% of the time those who have a product or service to sell are blessed by infinitely more buyers in the market than the seller’s resources to call in a one-to-one manner. Knowing there are buyers for what the seller wants to sell is very comforting for those who...
by Rick McPartlin | Jun 8, 2018 | Cost of Chaos, Revenue Growth, Revenue Principles, Revenue Science, Strategy
How many times have you heard or read the following? “The perfect strategy, poorly executed, will fail. A lousy plan or strategy, well executed, is often successful.” Those of us who like to deploy and execute love to use this line. We want the world to leave us...
