by Rick McPartlin | Nov 29, 2019 | Classics, Revenue Growth, Sales, Strategy
We reflect at this time and are honored to have you follow our blog. We strive to excel in our industry and are thankful for your interest in Revenue Science™. Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant...
by Rick McPartlin | May 18, 2018 | Culture, Revenue Growth, Revenue Principles, Strategy
We can be very sure a company without profit for an extended period is not a well-run company or one that will long survive. Beyond that, there are only three ways to think about measuring a company. Does it survive and look like it thrives for a while, or did it die...
by Rick McPartlin | Jan 13, 2017 | Classics, Marketing, Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. Last month, Jane wrote about the courage to create a brand, and boy, the word “courage” struck an...
by Rick McPartlin | Sep 26, 2016 | Strategy
Simon Sinek told us about the power of WHY, HOW, WHAT communication and like everything else we all have a preference for one of those over the other. Often there are leaders with powerful WHYs that get investment capital, great early staff and early adaptor customers...
by Rick McPartlin | Aug 26, 2016 | Revenue Growth, Sales, Strategy
What is the essence of a strategy? Is it: Product centered? Based on investment leverage? People centered with right people on the bus? Innovation centered? Market domination? An important WHY or Worthy Intention? Understanding your customer and building a...
