by Rick McPartlin | Mar 14, 2014 | Strategy
The answer is YOU DON’T! Three words from this question define the reasons businesses can never “launch new products into the market.” These three words – new, products, and market – get companies in trouble when it comes to launching. New: Not existing...
by Rick McPartlin | Feb 28, 2014 | Strategy
Who is going to hate this answer? Not everyone has an opinion on this question since most people don’t know what the science of “Revenue Generation” is or if it differs from marketing. The CMO (chief marketing officer) starting in the twentieth century was the senior...
by Rick McPartlin | Sep 27, 2013 | Strategy
Who is going to HATE this answer? Not everyone has an opinion on this question since most people don’t know what the science of “Revenue Generation” is or if it differs from marketing. The CMO (chief marketing officer) starting in the twentieth century was the senior...
by Rick McPartlin | Jan 22, 2013 | Revenue Growth
Just about the same! It is hard to explain things beyond our realm of experience. How do you tell someone about being a parent, falling in love, accomplishing something you didn’t believe possible, loosening your virginity or running a company that accomplishes...
by Rick McPartlin | Jul 24, 2012 | Strategy
I asked the wrong question, why aren’t you giving me the right answer? If I answer the question you asked, we will never get the right result! The Revenue Rat Hole series addresses one of the biggest “Revenue Generation” issues – we don’t understand each...
