by Jane Adamson | Jun 8, 2010 | Marketing, Sales
Pop quiz! Right now, right after you finish reading this article, go to each member of your leadership team and ask them this question: What are we selling? For good measure, write down exactly what you hear and from whom. Then, back at your desk, review the results....
by Rick McPartlin | Apr 6, 2010 | Culture, Directional Unification / Alignment, Marketing, Revenue Growth, Sales, Strategy, Structure
It seems like only yesterday that we were throwing around ideas for what would become the CEO Challenge. It’s been a year now, and we’re so pleased with the feedback we’ve received from clients, colleagues and collaborators. Seems we’ve struck a few chords, and that’s...
by Rick McPartlin | Jan 5, 2010 | Marketing, Strategy
Last month, Jane wrote about the courage to create a brand, and boy, the word “courage” struck an interesting chord within our community. Branding involves making a difficult choice to go after a niche market with laser focus in order to differentiate your...
by Jane Adamson | Dec 1, 2009 | Marketing, Sales, Strategy
Branding is a tricky subject to discuss with small to mid-size companies. It’s a concept that’s more easily associated with consumer products, packaged goods, or the Fortune 500. Branding books use examples like Starbucks, Apple or Dell – examples that don’t resonate...
by Rick McPartlin | Nov 3, 2009 | Strategy
It’s that time of year again — strategic planning and budgeting season. The end of a difficult 2009 and possibly a new beginning for your business. What are you thinking about doing differently next year? Are you setting more ambitious revenue goals, or are you...
