by Rick McPartlin | Nov 18, 2016 | Directional Unification / Alignment, Sales, Strategy
Customers don’t care if your product has more features than your competitors. Customers don’t care if your CEO or your competitor’s CEO has the better office or Headquarters. Customers don’t care who has the most employees or the most awards. The price of your...
by Rick McPartlin | Nov 16, 2016 | FAQ's, Revenue Growth, Video
Revenue Science™ Questions – asked and answered in 60 seconds. We’ll be posting these quite regularly on the blog, so please let us know if you have any questions you’d like Rick to answer in 60 seconds or less! If you would like to...
by Rick McPartlin | Nov 11, 2016 | Directional Unification / Alignment, Sales, Strategy
This answer depends on the person asking. Is the person asking the question: A competitor An investor The CEO of a company The banker loaning money to a company The VP of Sales for a company A prospective new marketing hire A current customer A prospective customer A...
by Rick McPartlin | Nov 8, 2016 | FAQ's, Revenue Growth, Video
Revenue Science™ Questions – asked and answered in 60 seconds. We’ll be posting these quite regularly on the blog, so please let us know if you have any questions you’d like Rick to answer in 60 seconds or less! If you would like to...
by Rick McPartlin | Nov 3, 2016 | Directional Unification / Alignment, Sales
First they design to solve a problem. Engineers don’t do things because it feels right or that is how someone did it in the past or they have a cool product to sell. They start with the problem to be solved as defined by the customer. They ask lots of questions,...
by Rick McPartlin | Nov 1, 2016 | FAQ's, Revenue Growth, Video
Today we are beginning a new video series – Revenue Science™ Questions – asked and answered in 60 seconds. We’ll be posting these quite regularly on the blog, so please let us know if you have any questions you’d like Rick to answer in 60...
by Rick McPartlin | Oct 27, 2016 | Directional Unification / Alignment, Sales, Strategy
Method 1: First we will set next year’s budget for the company and each department. Then we will have each department spend the next day planning how they will allocate the budget for their team and bring back any issues we must adjust. Based on the applied budget we...
by Rick McPartlin | Oct 25, 2016 | Culture, Directional Unification / Alignment, Revenue Growth
Buyers know that every company on the planet wants their money. The way companies get the buyers money is by making money “FROM” the buyer or “WITH” the buyer. There are some buyers who look forward to competing with the seller to see who pummels who. There are some...
by Rick McPartlin | Oct 21, 2016 | Directional Unification / Alignment, Revenue Growth
There are be a lot of books and movies about time travel and seeing the future. Often the premise is the hero who can see the future but can’t tell anyone without breaking a trust or sending the world into at state of confusion as bad as Hell itself. This forces the...
by Rick McPartlin | Oct 17, 2016 | Bellcurve, Directional Unification / Alignment, Revenue Growth, Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. “Faced with economic headwinds, many global corporations are struggling to grow their businesses...
