by Rick McPartlin | Oct 14, 2016 | Marketing, Revenue Growth
I once heard a doctor say the human body was designed to live to 140 and it was those things we do with our life that starting subtracting from that number. Most real businesses (those that have at least two or more years with real customer business) can be healthy...
by Rick McPartlin | Oct 12, 2016 | FAQ's, Marketing, Strategy
There are two general conditions that define a business. A business either brings a low price or a high value. The low price model can survive and thrive over the long-term if they can scale to a level where the volume creates a competitive advantage at a profitable...
by Rick McPartlin | Oct 10, 2016 | Revenue Growth, Sales, Strategy
Who doesn’t want “more profitable sales”? As the world gets more complex, as buyers and sellers find the speed of everything accelerating and the information available so immense that sorting through it is a task in itself, “more profitable sales” becomes a challenge...
by Rick McPartlin | Oct 7, 2016 | Cost of Chaos, Revenue Growth, Strategy
The world is a crazy place. The biggest client threatens to leave, the best sales person is interviewing elsewhere, the weather closed the factory for 3 days and the bank is demanding we have an audit to renew the LOC. There is so much going on that is urgent that...
by Rick McPartlin | Oct 5, 2016 | FAQ's, Sales
FAQs that drive growth in sales and profitable revenue Why hire “Revenue Science™” certified staff or consultants?We look for doctors who went to great schools and have specialties. Our realtors are certified in residential or investment, our stock broker has...
by Rick McPartlin | Oct 3, 2016 | Strategy
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. Chase leads and get “stuck in the mud” — or get “traction” to close deals. Too many salespeople work too...
by Rick McPartlin | Sep 30, 2016 | Bellcurve, Strategy, Structure
When something is new and cool lots want to climb on board and say LOOK “me too.” CRO is one of those terms that has caught on. Some excellent companies like Twitter, Marketo, University Health System, Policy Works and Gravity4 have CROs along with thousands...
by Rick McPartlin | Sep 28, 2016 | Sales, Strategy
Why do those ideal suspects keep putting off the decision or flat out say no? This post http://tinyurl.com/go5gtrm while focused on customers of startups is true for ALL potential customers. The slam dunk customer already understands what you are selling and that if...
by Rick McPartlin | Sep 26, 2016 | Strategy
Simon Sinek told us about the power of WHY, HOW, WHAT communication and like everything else we all have a preference for one of those over the other. Often there are leaders with powerful WHYs that get investment capital, great early staff and early adaptor customers...
by Rick McPartlin | Sep 23, 2016 | Revenue Growth, Strategy
Knowledge is power and it can command obedience. A man of knowledge during his lifetime can make people obey and follow him and he is praised and venerated after his death. Remember that knowledge is a ruler and wealth is its subject. — Imam Ali, Nahj Al-Balagha,...
