by Rick McPartlin | Nov 26, 2014 | Strategy
You will successfully sell to prospective buyers when: 1) you proactively compel them to invest in the buying process or 2) buyers opt in as a result of searching for something where you show up, and then decide to invest resources in working with you. All those other...
by Rick McPartlin | Nov 19, 2014 | Strategy
From time to time, we all have to figure out how to, or even if to, approach a special target client or a bluebird deal. Every special target or opportunity has a real cost associated with it, as well as the revenue. We all know about the costs of an airplane trip,...
by Rick McPartlin | Oct 29, 2014 | Strategy
My clients teach me a lot of lessons. The best lessons come from when they keep asking me a question that I don’t understand. It’s not that I don’t understand the question, but rather, that I don’t understand why they are asking it because, to me, the answer is SO...
by Rick McPartlin | Oct 22, 2014 | Strategy
Every day we are told how to learn about running a businesses from sports examples, and that works in a lot of cases. One big difference, however, is the “Business Season” season never ends. For every sports team, there is the chance to change everything after the...
by Rick McPartlin | Sep 24, 2014 | Strategy
Business Strategy, “Revenue Strategy,” deployment, execution, planning and budgets…where does one start and another end, and does it really matter? Are they all the same, are they different, or are they just consultant speak for let’s go do a workshop? If they...
by David Shedd | Sep 14, 2014 | Guest post
The biggest challenge “was just getting people to pay attention. It’s seventy percent of the battle.” ~ Dan Gilbert (CEO of Quicken Loans) With today’s biblical flood of information and communication, how do you get your message heard by the right people who need to...
by Rick McPartlin | Aug 20, 2014 | Strategy
My most surprising vacation was to Salem Massachusetts. I had been in Massachusetts hundreds of times and Salem, at least 3 times. This time, I went with my kids as one of my teenage daughters, a writer, was fixated on the Salem Witch Trials. She had told me the...
by Rick McPartlin | Jul 30, 2014 | Strategy
Sleep, exercise, diet, relax, laugh, smile, and a glass of red wine have a lot to do with health. Like the commercial says, “Who doesn’t know that?” But knowing it and applying it are two completely different things. Even though we know about each of these, what we...
by Rick McPartlin | Jul 2, 2014 | Strategy
CEOs have two choices in hiring: CEOs can search for great people and then create motivation, alignment and profits – BACKWARDS!!!! CEOs can hire passionate, motivated and aligned people who are chasing the CEO’s bus because those people already on the bus are...
by Rick McPartlin | Jun 25, 2014 | Strategy
SEO, Keywords, Clicks, Views, Email Campaign, Brand Image, Community, Cloud, Web Presence, Mobile, Apps and all those other words are things you pay a Digital Marketing Agency to do for you. They must be about better lead generation or shorter sales cycles, or higher...
