by Rick McPartlin | Jun 16, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy, Structure
How will the sales or profitable Revenue Growth be different without certified staff or partners? Growing profitable revenue is the only thing that keeps a company in business. So understanding if the differences between certified and not certified drive or inhibits...
by Rick McPartlin | Jun 9, 2017 | CRO, Strategy, Structure
The CEO, the CIO, the CFO or the CRO and how does knowing help? Businesses always have issues, struggle to have enough resource, are challenged by complexity and are in transition. The shareholders always demand a return and the leadership has to keep developing and...
by Rick McPartlin | Jun 2, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy
Jim Collins, the author of Good to Great rallied us to get “the Right People on our Bus.” For the last 15 years CEOs and business leaders have used the latest hiring fads like Topgrading, Systematically Hiring Top Talent, “A” players only, Personality testing, Skill...
by Rick McPartlin | May 26, 2017 | Directional Unification / Alignment, Revenue Growth, Sales, Strategy
After decades selling everything from cookware to software that fully installed is 3/4s of a billion dollars, I am sure the answer is a smaller percent than you think. In the market, today lead is $.80 per pound and the gold price is $18,592.00. So, the question is...
by Rick McPartlin | May 19, 2017 | CRO, Revenue Growth, Strategy
5 Business Saving Examples of New Thinking Einstein said, “We cannot solve our problems with the same thinking we used when we created them.” Einstein’s advice to CROs and those who will survive because of successful growth of sales and profitable revenue, frames this...
by Rick McPartlin | May 12, 2017 | CRO, Revenue Growth, Strategy
Do you want to make a LOT more money, receive larger fees, get a lot more business and partner with your clients for years to come? Then keep reading…. On June 9th, we will begin the next “Revenue Science™®” Certification course. This online course takes...
by Rick McPartlin | May 8, 2017 | Cost of Chaos, CRO, Strategy
Every CEO, president or owner needs their own CRO for a lot of reasons. Below are five of the most important reasons. When you look at the results of these five reasons, they boil down to one word, “survival.” Research tells us only one thing assures a business will...
by Rick McPartlin | Apr 28, 2017 | Marketing, Sales, Strategy
Offers get caught in the go-to-market traffic congestion because they are not intentional. Products aren’t offers, services aren’t offers and the combination of the two do not make an offer. No one can buy or sell a product or service until it’s converted into an...
by Rick McPartlin | Apr 21, 2017 | Culture, FAQ's, Marketing, Sales, Strategy
This is a simple one to answer but takes a lot of work. First you may have a lot of people on your team who will NEVER do it. Some of us are wired to tell vs ask. Some of us don’t want to listen – we want to tell and pitch. This is as much a challenge with people...
by Rick McPartlin | Apr 14, 2017 | Culture, Entrepreneurship, Marketing, Sales, Strategy
Once upon a time in a land far, far away all of today’s entrepreneurs started their business because they had a dream. The dream may have been to design great homes, or serve comfort food like grandma’s, or design great games that educated kids. A few entrepreneurs...
