by Rick McPartlin | Aug 25, 2017 | Revenue Growth, Strategy
CEOs and sales people keep saying “we know how to make a lot of money.” Don’t bother us with strategy, brand, culture, process, business plans or any of those soft things you learn at university or consultants want to bring you. These CEOs and sales people want...
by Rick McPartlin | Aug 18, 2017 | Directional Unification / Alignment, Strategy, Structure
Those in the business world face fast changes that are constantly transitioning parts of business that once were under control into surprising, random and chaotic threats. Great leaders identify what they can control and execute perfectly to be prepared for everything...
by Rick McPartlin | Aug 11, 2017 | Strategy
For decades engineers and scientists have physically reacted to having to “sell” – what could be less noble? Engineering and Science are “TRUE” professions with rules, disciplines, common language, integrity and a commitment to a higher purpose than selling one more...
by Rick McPartlin | Aug 4, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy, Structure
Successful businesses apply CRO Thinking, whether they know it or not – Answer five Revenue Strategy questions to know it. History is full of people who were in the right place at the right time and did something about it – they became successful and maybe changed the...
by Rick McPartlin | Jul 28, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy, Structure
Incubators, accelerators, innovation centers and launch platforms, are all names for trying to take a dream from head and heart to the bank. If we ask 20 leaders what will determine success, we may get 100 different answers. For years the answer was “have a great...
by Rick McPartlin | Jul 21, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy, Structure
When the world finds a good word they over use that word until it has no meaning and it puts the listener to sleep or on the defensive. Value is one of those words. Sales, marketing and advertising push “value” at us all the time and like any good myth (* the...
by Rick McPartlin | Jul 14, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy
From watching TV and movies we know the doctor’s code “First do no Harm” and we want them to mean it. Who wants to worry that their doctor is preforming a procedure that they know or believe may make us worse? The answer is – NO ONE. CROs like doctors, share the code...
by Rick McPartlin | Jul 7, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy
This is a simple one to answer, but takes a lot of work. First you may have a lot of people on your team who will NEVER do it. Some of us are wired to tell vs ask. Some of us don’t want to listen – we want to tell and pitch. This is as much a challenge with people...
by Rick McPartlin | Jun 30, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy
Decisions about who you hire, your partners, and those who advise you have become more important and more complex every day. Just hiring someone good, or a famous consulting firm or partnering with a big-name company, not only isn’t enough, but it can put your...
by Rick McPartlin | Jun 23, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy
“Revenue Science™” and Blackjack have a lot in common and some of the same lessons serve both very well. Here are 5 Blackjack lessons I learned from hundreds of thousands of hands in the casino and on the computer, that serve the “Revenue...
