by Rick McPartlin | Mar 14, 2014 | Strategy
The answer is YOU DON’T! Three words from this question define the reasons businesses can never “launch new products into the market.” These three words – new, products, and market – get companies in trouble when it comes to launching. New: Not existing...
by Rick McPartlin | Feb 28, 2014 | Strategy
Who is going to hate this answer? Not everyone has an opinion on this question since most people don’t know what the science of “Revenue Generation” is or if it differs from marketing. The CMO (chief marketing officer) starting in the twentieth century was the senior...
by Rick McPartlin | Feb 14, 2014 | Strategy
100% of organizations are over invested in the production of revenue! The over investment is the result of the “Cost of Chaos” to produce revenue. The production of revenue is a TOTAL organizational effort, and while every organization earns revenue in...
by Rick McPartlin | Jan 31, 2014 | Strategy
It is 1912. You are a young journeyman cabinet maker. You live in a beautiful home that displays your skill and position. You have help to run your home and a group of apprentices who work for you. The economy is good with lots of business growth and new...
by Rick McPartlin | Dec 27, 2013 | Strategy
You have a great product, and you know that because everyone tells you so. You hire a salesperson and they are excited to carry your product to the “world.” Early feedback from the “world” says they like your product, and the local newspaper says so, too. Your launch...
by Rick McPartlin | Dec 13, 2013 | Strategy
Lots has been written about Good to Great. Yet, shortly after the book, some of the celebrated companies weren’t so Great. There is only one thing that will make a company Great, or even a Survivor, and that is to Continually Produce More Profitable Revenue. Research...
by Rick McPartlin | Nov 29, 2013 | Strategy
Every week of my life someone in a workshop, a discussion group, or a consulting engagement presents a question that sounds like this: What would you do in this case? Then, they tell me about “this case.” Examples of “this case” might look like: We have been pursuing...
by Rick McPartlin | Nov 15, 2013 | Strategy
What is all this dialogue about “niches” and who should really care? Why should your next business plan focus on finding and developing a niche? Seldom do two people from the same discipline (sales, marketing, research, etc.) define niches the same way or agree to the...
by Rick McPartlin | Oct 11, 2013 | Strategy
Everyone is a Stage 1 company…well, almost everyone! About 5 to 10% are not Stage 1 companies, so what is the big deal if you are in the same boat as almost everyone else? A 3-year project sounds like a lot of work. You have been successful in the past, so why change...
by Rick McPartlin | Sep 27, 2013 | Strategy
Who is going to HATE this answer? Not everyone has an opinion on this question since most people don’t know what the science of “Revenue Generation” is or if it differs from marketing. The CMO (chief marketing officer) starting in the twentieth century was the senior...
