(800) 757-8377 x701 rick.mcpartlin@therevenuegame.com
Dream A Little Dream

Dream A Little Dream

Almost everyone’s long-term dream is different from today.  So how do you stabilize today and move to tomorrow’s dream?   As the song says, “Dream a Little Dream of Me.”  We all have dreams for ourselves and our business that we hope become real, but too often...
What Is Engineered Growth?

What Is Engineered Growth?

This article was first published by Forward Metrics. Place a check below if you have ever seen: _    A company that is not even nice to the customer,  yet still makes a profit _    A company that puts you on hold and forgets you, yet keeps growing _    A marketing...

Great Shot or Great Hunter

The difference between a Great Shot and a Great Hunter is like the difference between a Best of the Worst & a Best of the Best Company. I grew up at my Grandpa’s cabin in the middle of the Michigan woods and started shooting when I was about 4 years old.  By 10,...

The BO Story – Should they be our Client?

BIG Opportunity (BO), they spend lots of money on what we do!  We are WAY better then who they are buying from, so “This BO should be our Client”! Have you even had that conversation with your team or at least thought that as you once again strategized to win that BO...

Eggs or Elephants?

Which will get you more Profitable Revenue? Christine Crandell in her Forbes blog asked the question, Customer Experience: Is It The Chicken or Egg? The bottom line question is does a company strategically decide the customer problem they solve first or do they design...

Execution: The Discipline of Getting Things Done

Just Exactly What “Things” are we Talking About?   I am tired of hearing about execution – we know that just having a strategy without execution is a formula for failure.  We all have seen great execution companies be successful with little or no...

Is Customer Service Really a Revenue Strategy?

If the Customer Is Always RIGHT, You’ve Got the WRONG Strategy Chew on this: As important as good customer service is, it’s often a crutch that represents a company’s failure to realize its best possible revenue strategy.   Make a list of every company you know that...