by Rick McPartlin | Jul 19, 2019 | CRO, Revenue RoadMap, Revenue Science, Strategy, Value, Video
Today, we continue our video series on the basic context of Revenue Science™.Revenue Science™ creates the context of business. Everyone’s Revenue Strategy has to work within that context.Your Revenue Strategy (or lack of it) determines the degree of leverage...
by Rick McPartlin | Jul 12, 2019 | CRO, Revenue Science, Strategy, Value, Video
Today, we continue our video series on the basic context of Revenue Science™.Value is a two-way street. The more value you send to the buyer (that they can monetize) the more value will travel back to you in Revenue RoadMap flow. Buyers and sellers know this.What is...
by Rick McPartlin | May 17, 2019 | Business Strategy & Execution, CRO, Revenue Principles, Revenue Science, Strategy, Video
Do your customers describe you as a value-added thought leader or a vendor who sells based on price?The buyer measures your value offered and provided. The yardstick by which the buyer measures is “what they are willing to pay for what you do – based on what they...
by Rick McPartlin | May 10, 2019 | Business Strategy & Execution, CRO, Revenue Principles, Revenue Science, Strategy, Video
Today at Revenue Science™, we’re excited to begin a new video series on the basic context of Revenue Science™. Watch the first video below and look for the next video in this series to be posted next week. Click the link below to learn more about...
by Rick McPartlin | May 3, 2019 | Business Strategy & Execution, Cost of Chaos, CRO, Revenue Growth, Revenue Science, Strategy, Value
Brexit, AI, Tariffs, Internet of Things, Full Employment, Driver-less Cars and the Power of Social Media have changed the world. Things used to be measured by five-year plans with yearly reports and adjustments. Today we measure digital and social impact by the...
by Rick McPartlin | Apr 26, 2019 | Classics, Cost of Chaos, Directional Unification / Alignment, Marketing, Revenue Growth, Revenue Science, Sales, Strategy
by Rick McPartlin | Apr 12, 2019 | Bellcurve, Business Strategy & Execution, Revenue Science, Strategy
Check out the video below on the Revenue Science™ – Safest Way to Control Your 3V Revenue RoadMap Click the link below to learn more about Revenue Science™ and CRO Thinking Learn More Today! The Next Revenue Science™ Certification Level 1...
by Rick McPartlin | Dec 7, 2018 | CRO, Revenue Science, Strategy
Revenue Science™ the “Safest Way” to Keep Your Strategy Simple & Flexible Every day there is something new – often coming and going so fast it is hard to know if it helped or hurt your business. MIT talks about the leader’s job is to think strategically,...
by Rick McPartlin | Nov 30, 2018 | Classics, Cost of Chaos, CRO, Strategy
Every CEO, president or owner needs their own CRO for a lot of reasons. Below are five of the most important reasons. When you look at the results of these five reasons, they boil down to one word, “survival.” Research tells us only one thing assures a business will...
by Rick McPartlin | Nov 23, 2018 | Entrepreneurship, Revenue Science, Strategy
Setting expectations happens at all times and in untold ways. Often, they are set by accident, but they should be set very intentionally, which should be the case in the deployment of Revenue Science™ by every member in an organization and especially sales, marketing,...
