by Rick McPartlin | Nov 16, 2018 | Directional Unification / Alignment, Revenue Principles, Revenue Science, Strategy
Revenue Science™ the “Safest Way” to Stop Your Best Sales People From Leaving While the Rest Don’tDid you ever hear anyone say, “I got too many great salespeople – I can’t get them to slow down my growth”? How about “As soon as I paid the year-end sales bonuses I lost...
by Rick McPartlin | Nov 9, 2018 | Revenue Science, Strategy
War and business aren’t the same, yet there is a lot to learn from each for each. Both have a lot at stake, rapidly changing conditions, a wide range of clearly measurable outcomes and some outcomes are better than others. 4077th MASH was known for providing maximum...
by Rick McPartlin | Oct 19, 2018 | Cost of Chaos, CRO, Revenue Growth, Strategy
Without oxygen, for a short time, a body is at risk to expire and shortly doesn’t survive. Your business without continuous sales and profit growth even for a short time becomes insignificant and then doesn’t survive. Sales and profit growth is to business what...
by Rick McPartlin | Sep 28, 2018 | Revenue Growth, Strategy
The doctor is in and so are you. After you sign in, confirm contact information and payment terms the MD wants specific diagnostic information to compare to the last time and to interpret what you have to say about your health. That diagnostic information might be...
by Rick McPartlin | Sep 21, 2018 | Cost of Chaos, Directional Unification / Alignment, Revenue Growth, Revenue Science, Strategy
Everyone has seen the shell game with the offer to “Pick One – Any One” – find the pea and collect the money. Those of us who have played it found we kept paying the money instead of collecting the money until we learned the real name of the game and we were the ones...
by Rick McPartlin | Sep 14, 2018 | Cost of Chaos, Directional Unification / Alignment, Revenue Growth, Revenue Science, Strategy
You are a new homeowner, Chief Revenue Officer (CRO) and a new member of your community, city, and state. Your home is in a quiet neighborhood including schools, a park and just one mile from the freeway. Based on your math you are a pleasant less than a 30-minute...
by Rick McPartlin | Sep 7, 2018 | Cost of Chaos, Directional Unification / Alignment, Marketing, Revenue Growth, Revenue Science, Sales, Strategy
Three Places to Remove Dumb Stuff No one in business intentionally gets up in the morning and says, “let’s find some dumb stuff to do that costs me money, reverses my growth and makes my staff and customers mad”, but most of us do it. We do it because we don’t...
by Rick McPartlin | Aug 31, 2018 | Marketing, Revenue Growth, Revenue Science, Sales, Strategy
Three things that get 100% working for you! Considered by some to be the first strategic advocate of Advertising and Marketing, John Wanamaker was a successful United States merchant, who became part of Macy’s empire. This quote has lived 100 years because everyone...
by Rick McPartlin | Aug 10, 2018 | Directional Unification / Alignment, Strategy
“This product will sell its self” and maybe it will – if you let it. The products that will sell themselves are: Whole Whole and aligned with the environment they will sell in. Whole, aligned and not messed up by the company claiming the product will sell its self....
by Rick McPartlin | Aug 3, 2018 | Directional Unification / Alignment, Marketing, Revenue Growth, Revenue Science, Strategy
Is your product easily found by your ideal buyer with the problem you uniquely solve? When the ideal buyer finds you, do they take a next level look at you for the right reasons? Are they qualifying themselves in? When they take that next level look at you and the...
