by Rick McPartlin | Jul 27, 2018 | Revenue Growth, Revenue Science, Sales, Strategy
My first job with a quota was in 1963. Since that time, I received a commission for golf clubs, clothing, cookware, vacuum cleaners, software, services, engineering, CAD/CAM, telephone services, sales training, security software, CEO services and Revenue Science™...
by Rick McPartlin | Jul 20, 2018 | Classics, Cost of Chaos, CRO, Strategy
You have a sales team and a marketing director, but they’re in constant combat. Your revenue growth is flat. Margins are shrinking. And whether you realize it or not, you’re drastically overpaying for results. It’s a common problem, but the companies who solve it can...
by Rick McPartlin | Jul 6, 2018 | CRO, Revenue Growth, Revenue Science, Strategy
A Greek tragedy is a play in which the protagonist (think business owner), usually a person of importance and outstanding personal qualities, falls to disaster through the combination of a personal failing (think believes in Myths) and circumstances (think rapidly...
by Rick McPartlin | Jun 15, 2018 | Revenue Principles, Revenue Science, Strategy
Over 95% of the time those who have a product or service to sell are blessed by infinitely more buyers in the market than the seller’s resources to call in a one-to-one manner. Knowing there are buyers for what the seller wants to sell is very comforting for those who...
by Rick McPartlin | Jun 8, 2018 | Cost of Chaos, Revenue Growth, Revenue Principles, Revenue Science, Strategy
How many times have you heard or read the following? “The perfect strategy, poorly executed, will fail. A lousy plan or strategy, well executed, is often successful.” Those of us who like to deploy and execute love to use this line. We want the world to leave us...
by Rick McPartlin | May 25, 2018 | Strategy
Content is an asset that helps suspects opt-in and become prospects. It can help prospects share ideas with peers and leadership to become clients. Content is a way to demonstrate thought leadership and prove who can deliver on the thought leadership. Read this free...
by Rick McPartlin | May 18, 2018 | Culture, Revenue Growth, Revenue Principles, Strategy
We can be very sure a company without profit for an extended period is not a well-run company or one that will long survive. Beyond that, there are only three ways to think about measuring a company. Does it survive and look like it thrives for a while, or did it die...
by Rick McPartlin | May 11, 2018 | Revenue Growth, Revenue Science, Strategy, Structure
If a command of the language, the ability to deliver a message to a clear specific question without saying anything you can be held accountable for or if not answering that specific question while setting up plausible deniability at the same time is important you may...
by Rick McPartlin | May 4, 2018 | Revenue Growth, Revenue Science, Strategy
Making money as an employee or leader or owner in the business world has a lot of similarity to financial investments that make money. Two of those parallels are you must risk money to make money and you need a plan you stick with for the long-term. For those charged...
by Rick McPartlin | Apr 27, 2018 | Bellcurve, Revenue Science, Strategy
For 100 years the way to grow revenue was to teach salespeople all the product details. Then to be sure those details are committed to the salesperson’s memory and built into a “Pitch” that converts plain people, into a suspect, then converts suspects to...
