by Rick McPartlin | Jul 21, 2017 | Directional Unification / Alignment, Revenue Growth, Strategy, Structure
When the world finds a good word they over use that word until it has no meaning and it puts the listener to sleep or on the defensive. Value is one of those words. Sales, marketing and advertising push “value” at us all the time and like any good myth (* the...
by Rick McPartlin | Jun 16, 2017 | CRO, Directional Unification / Alignment, Revenue Growth, Strategy, Structure
How will the sales or profitable Revenue Growth be different without certified staff or partners? Growing profitable revenue is the only thing that keeps a company in business. So understanding if the differences between certified and not certified drive or inhibits...
by Rick McPartlin | Jun 9, 2017 | CRO, Strategy, Structure
The CEO, the CIO, the CFO or the CRO and how does knowing help? Businesses always have issues, struggle to have enough resource, are challenged by complexity and are in transition. The shareholders always demand a return and the leadership has to keep developing and...
by Rick McPartlin | Mar 8, 2017 | Classics, Sales, Structure
Every now and then we look back at our articles and see some that we consider CLASSICS. They were relevant then and are relevant now. This is one of them. Every one of us is responsible for “Revenue Generation”just like we are responsible for...
by Rick McPartlin | Feb 22, 2017 | Cost of Chaos, Directional Unification / Alignment, Entrepreneurship, Sales, Structure
Applying “Revenue Science” doesn’t require software, hardware, large consulting projects or complex digital programs with processes only a few understand. “Revenue Science” is a team sport based on an aligned game plan with metrics and a commitment to continuous...
by Rick McPartlin | Sep 30, 2016 | Bellcurve, Strategy, Structure
When something is new and cool lots want to climb on board and say LOOK “me too.” CRO is one of those terms that has caught on. Some excellent companies like Twitter, Marketo, University Health System, Policy Works and Gravity4 have CROs along with thousands...
by Rick McPartlin | Aug 31, 2016 | Revenue Growth, Structure
“Revenue Science™” and Medical Science have a lot in common. The difference is the patient. For Medical Science it is a person who could be: Young Old Middle Aged Healthy Sick Just Born Dying injured A Professional Athlete Well informed medically No Medical Science...
by Rick McPartlin | Aug 24, 2016 | Culture, Directional Unification / Alignment, Sales, Structure
The customer cares that is who! Almost all companies and certainly the largest think about their business model and how they engage with their customers from the Headquarters out to the market. The market on the other hand thinks about a seller’s business model...
by Rick McPartlin | Apr 19, 2016 | Structure
Decades ago before “Revenue Science™” was a teachable, repeatable, discipline, it was clear that someone, one in every organization, had to own the revenue goals and be accountable for achieving the required outcomes. Every other part of business had an “owner” who...
by Rick McPartlin | Jun 16, 2015 | Structure
At the start of the 20th Century, there were no CEOs, CIOs, CTOs or CFOs. There was no Lean or Six Sigma. The first computer was not invented. Most homes didn’t have a telephone, and no one even knew they needed a TV. Cars were measured by the total number in a city...
