by Jane Adamson | May 4, 2010 | Marketing, Revenue Growth, Sales, Strategy
I have a bone to pick with the phrase “The New Normal” and how frequently it’s being tossed around these days. Yes, we’re emerging from a disastrous global economic crisis. In the aftermath of a tsunami, it’s tempting to look around and call the new landscape “The New...
by Jane Adamson | Mar 2, 2010 | Culture
Assumption testing has always been important in organizations. Right now, however, it’s more critical than ever. Markets are evolving so fast that the wrong assumptions can be fatal. Worse yet, an organization’s inability to routinely identify and test assumptions is...
by Jane Adamson | Feb 2, 2010 | Cost of Chaos, Directional Unification / Alignment, Strategy, Structure
During the first week of the new year, when we tend to gaze optimistically at the road ahead, a headline from the Associated Press announced “Americans’ job satisfaction lowest in 22 years.” The article then went on to say “That is the lowest level...
by Jane Adamson | Dec 1, 2009 | Marketing, Sales, Strategy
Branding is a tricky subject to discuss with small to mid-size companies. It’s a concept that’s more easily associated with consumer products, packaged goods, or the Fortune 500. Branding books use examples like Starbucks, Apple or Dell – examples that don’t resonate...
by Jane Adamson | Oct 6, 2009 | Revenue Growth, Strategy, Structure
As we all know, this isn’t a good time to raise capital for your company. But surprisingly, it may be a good time to sell. An August 2009 New York Times article (“As Deal-Making Returns, Midsize Companies Are Seen as Prime Targets” by Brent Bowers) proclaimed “The...
