by Rick McPartlin | Mar 1, 2011 | Strategy, Structure
Teenage Girl, Sailing Solo, Is Missing – NYTimes.com The girl, Abby Sunderland of Thousand Oaks, Calif., departed alone Jan. 23, 2010 in her sailboat Wild Eyes. Abby’s brother Zac had already sailed around the world alone and her goal from the age of 13 had...
by Rick McPartlin | Aug 3, 2010 | Marketing, Sales
Based on the conversations I’ve been having recently, I know you’ll recognize this scenario. Your star sales rep has uncovered an interesting revenue opportunity, but it’s off strategy for your company. It might require more customization than you typically provide....
by Rick McPartlin | Apr 6, 2010 | Culture, Directional Unification / Alignment, Marketing, Revenue Growth, Sales, Strategy, Structure
It seems like only yesterday that we were throwing around ideas for what would become the CEO Challenge. It’s been a year now, and we’re so pleased with the feedback we’ve received from clients, colleagues and collaborators. Seems we’ve struck a few chords, and that’s...
by Rick McPartlin | Jan 5, 2010 | Marketing, Strategy
Last month, Jane wrote about the courage to create a brand, and boy, the word “courage” struck an interesting chord within our community. Branding involves making a difficult choice to go after a niche market with laser focus in order to differentiate your...
by Rick McPartlin | Nov 3, 2009 | Strategy
It’s that time of year again — strategic planning and budgeting season. The end of a difficult 2009 and possibly a new beginning for your business. What are you thinking about doing differently next year? Are you setting more ambitious revenue goals, or are you...
