by Rick McPartlin | Sep 9, 2016 | Revenue Growth, Sales
Over 20 years ago I was a young consultant working for one of the coolest and hottest technology companies in the world. In a few short years, they got over $14B and were on a roll. Not only did I get to have this account as my client (for over 5 years) but we worked...
by Rick McPartlin | Sep 7, 2016 | Sales, Strategy
Every year there is that time when we are conflicted on focus. There is a belief that as we approach Q4 all we have to do is push, try harder, focus or get smarter to finish strong and save the year. The question that creates conflict is do we do a Revenue Strategy...
by Rick McPartlin | Sep 5, 2016 | Revenue Growth, Strategy
CROs and farmers have a lot more in common than the CRO might think. For much of the 20th Century those responsible for “Revenue Generation” believed they controlled the market demand with new products, PR, Advertising, power sales teams and selling...
by Rick McPartlin | Sep 2, 2016 | Revenue Growth, Strategy
The doctor is in and so are you. After you sign in, confirm contact information and payment terms the MD wants specific diagnostic information to compare to the last time and to interpret what you have to say about your health. That diagnostic information might be...
by Rick McPartlin | Aug 31, 2016 | Revenue Growth, Structure
“Revenue Science™” and Medical Science have a lot in common. The difference is the patient. For Medical Science it is a person who could be: Young Old Middle Aged Healthy Sick Just Born Dying injured A Professional Athlete Well informed medically No Medical Science...
