by Rick McPartlin | Nov 30, 2018 | Classics, Cost of Chaos, CRO, Strategy
Every CEO, president or owner needs their own CRO for a lot of reasons. Below are five of the most important reasons. When you look at the results of these five reasons, they boil down to one word, “survival.” Research tells us only one thing assures a business will...
by Rick McPartlin | Oct 26, 2018 | Cost of Chaos, CRO, Entrepreneurship, Revenue Science
An Entrepreneur is a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so. The entrepreneur starts off like the rest of us with varying degrees of financial risk, domestic responsibilities, health...
by Rick McPartlin | Oct 19, 2018 | Cost of Chaos, CRO, Revenue Growth, Strategy
Without oxygen, for a short time, a body is at risk to expire and shortly doesn’t survive. Your business without continuous sales and profit growth even for a short time becomes insignificant and then doesn’t survive. Sales and profit growth is to business what...
by Rick McPartlin | Sep 21, 2018 | Cost of Chaos, Directional Unification / Alignment, Revenue Growth, Revenue Science, Strategy
Everyone has seen the shell game with the offer to “Pick One – Any One” – find the pea and collect the money. Those of us who have played it found we kept paying the money instead of collecting the money until we learned the real name of the game and we were the ones...
by Rick McPartlin | Sep 14, 2018 | Cost of Chaos, Directional Unification / Alignment, Revenue Growth, Revenue Science, Strategy
You are a new homeowner, Chief Revenue Officer (CRO) and a new member of your community, city, and state. Your home is in a quiet neighborhood including schools, a park and just one mile from the freeway. Based on your math you are a pleasant less than a 30-minute...
by Rick McPartlin | Sep 7, 2018 | Cost of Chaos, Directional Unification / Alignment, Marketing, Revenue Growth, Revenue Science, Sales, Strategy
Three Places to Remove Dumb Stuff No one in business intentionally gets up in the morning and says, “let’s find some dumb stuff to do that costs me money, reverses my growth and makes my staff and customers mad”, but most of us do it. We do it because we don’t...
by Rick McPartlin | Jul 20, 2018 | Classics, Cost of Chaos, CRO, Strategy
You have a sales team and a marketing director, but they’re in constant combat. Your revenue growth is flat. Margins are shrinking. And whether you realize it or not, you’re drastically overpaying for results. It’s a common problem, but the companies who solve it can...
by Rick McPartlin | Jun 8, 2018 | Cost of Chaos, Revenue Growth, Revenue Principles, Revenue Science, Strategy
How many times have you heard or read the following? “The perfect strategy, poorly executed, will fail. A lousy plan or strategy, well executed, is often successful.” Those of us who like to deploy and execute love to use this line. We want the world to leave us...
by Rick McPartlin | Feb 9, 2018 | Cost of Chaos, CRO, Revenue Growth, Revenue Science
In this high speed, technology-driven and rapidly changing world if you are not applying Revenue Science™ through CRO (Chief Revenue Officer) Thinking and Deployment you are severely handicapped. The market, investors, staff and most of all customers want to work with...
by Rick McPartlin | Jan 26, 2018 | Cost of Chaos, Revenue Science, Sales
Thirty years ago, I worked for one of the largest companies in the world. They were profitable and one of the best engineering/manufacturing companies on the planet. The product we were selling had just become the standard for the world’s largest company and all...
