by Rick McPartlin | Jan 5, 2018 | Cost of Chaos, CRO, Revenue Growth, Revenue Science, Strategy
If this question read: 1. Legal Counsel Hire or Grow the Capability? 2. Exit Transaction Hire or Grow the Capability? 3. IPO Leadership Hire or Grow the Capability? 4. IT Security Hire or Grow the Capability? 5. Compliance Strategy Hire or Grow the Capability? No one...
by Rick McPartlin | Dec 29, 2017 | Cost of Chaos, CRO, Revenue Science
The purpose of Revenue Science™ Certification: The deployment of Revenue Science™ intentionally creates a “better than any other option” relationship between Marketing, Selling, and the Delivery of Customer Value based on available resources. Revenue Science™ acts in...
by Rick McPartlin | Dec 22, 2017 | Cost of Chaos, Revenue Growth, Revenue Principles, Revenue Science
Your Company’s Revenue Science™ Mastery Score – Quiz III Every Company’s success and even survival is dependent on the ability to predictably grow sales and profits regardless what is going on in the world. The fact that the velocity of change is...
by Rick McPartlin | Dec 15, 2017 | Cost of Chaos, Revenue Science
Your Company’s Revenue Science™ Mastery Score – Quiz II Every Company’s success and even survival is dependent on the ability to predictably grow sales and profits regardless what is going on in the world. The fact that the velocity of change is increasing...
by Rick McPartlin | Nov 17, 2017 | Classics, Cost of Chaos, Revenue Growth, Strategy
We Get What We Tolerate The things that are tolerated by winners and the things tolerated by losers are very different. History is full of situations where what leaders tolerated made the difference. In WWII and the Battle of the Bulge, it was General Patton’s...
by Rick McPartlin | Sep 8, 2017 | Cost of Chaos, Revenue Principles
Who is in a hurry? Who wants to get more done today then yesterday? Who wants a fast answer and if they don’t get one, will wait until later (hoping later never comes), and who do we know, that is in such a hurry they take short cuts, and hope for the best? We all...
by Rick McPartlin | Sep 1, 2017 | Cost of Chaos, Directional Unification / Alignment, Strategy
Three Examples of Ignoring the Science How about you? Do you like gravity and friction? As I get older, gravity does nothing to improve my t-shirt or my belt size. Friction is not in my top five laws of physics. The combination of friction and gravity cost me...
by Rick McPartlin | May 8, 2017 | Cost of Chaos, CRO, Strategy
Every CEO, president or owner needs their own CRO for a lot of reasons. Below are five of the most important reasons. When you look at the results of these five reasons, they boil down to one word, “survival.” Research tells us only one thing assures a business will...
by Rick McPartlin | Mar 10, 2017 | Cost of Chaos, Directional Unification / Alignment, Revenue Growth, Sales
In the 21st Century a company’s greatest risk and opportunity come from the complexity that is “Revenue Generation”. That complexity is multiplied by the extreme and rapid change impacting the market, the economy, the technology, the generations of buyers...
by Rick McPartlin | Feb 22, 2017 | Cost of Chaos, Directional Unification / Alignment, Entrepreneurship, Sales, Structure
Applying “Revenue Science” doesn’t require software, hardware, large consulting projects or complex digital programs with processes only a few understand. “Revenue Science” is a team sport based on an aligned game plan with metrics and a commitment to continuous...
