by Rick McPartlin | Sep 7, 2016 | Sales, Strategy
Every year there is that time when we are conflicted on focus. There is a belief that as we approach Q4 all we have to do is push, try harder, focus or get smarter to finish strong and save the year. The question that creates conflict is do we do a Revenue Strategy...
by Rick McPartlin | Sep 2, 2016 | Revenue Growth, Strategy
The doctor is in and so are you. After you sign in, confirm contact information and payment terms the MD wants specific diagnostic information to compare to the last time and to interpret what you have to say about your health. That diagnostic information might be...
by Rick McPartlin | Aug 31, 2016 | Revenue Growth, Structure
“Revenue Science™” and Medical Science have a lot in common. The difference is the patient. For Medical Science it is a person who could be: Young Old Middle Aged Healthy Sick Just Born Dying injured A Professional Athlete Well informed medically No Medical Science...
by Rick McPartlin | Aug 24, 2016 | Culture, Directional Unification / Alignment, Sales, Structure
The customer cares that is who! Almost all companies and certainly the largest think about their business model and how they engage with their customers from the Headquarters out to the market. The market on the other hand thinks about a seller’s business model...
by Rick McPartlin | Aug 22, 2016 | Revenue Growth, Strategy
We feel pretty good so another year (actually the 4th year) goes buy with no annual physical and then we say we are unlucky when we learn what we could have prevented a serious illness. We go to an investment firm give them our money and celebrate how smart we...
