by Rick McPartlin | Oct 14, 2016 | Marketing, Revenue Growth
I once heard a doctor say the human body was designed to live to 140 and it was those things we do with our life that starting subtracting from that number. Most real businesses (those that have at least two or more years with real customer business) can be healthy...
by Rick McPartlin | Oct 10, 2016 | Revenue Growth, Sales, Strategy
Who doesn’t want “more profitable sales”? As the world gets more complex, as buyers and sellers find the speed of everything accelerating and the information available so immense that sorting through it is a task in itself, “more profitable sales” becomes a challenge...
by Rick McPartlin | Oct 7, 2016 | Cost of Chaos, Revenue Growth, Strategy
The world is a crazy place. The biggest client threatens to leave, the best sales person is interviewing elsewhere, the weather closed the factory for 3 days and the bank is demanding we have an audit to renew the LOC. There is so much going on that is urgent that...
by Rick McPartlin | Sep 23, 2016 | Revenue Growth, Strategy
Knowledge is power and it can command obedience. A man of knowledge during his lifetime can make people obey and follow him and he is praised and venerated after his death. Remember that knowledge is a ruler and wealth is its subject. — Imam Ali, Nahj Al-Balagha,...
by Rick McPartlin | Sep 19, 2016 | Revenue Growth, Strategy
Until someone told us don’t believe: If You Shave Your Hair, It Returns Thicker And Faster The Great Wall of China Is The Only Man-Made Structure Visible From Space Thomas Edison Invented The Lightbulb Humans Only Use 10% Of Their Brains Men Think About Sex Every...
by Rick McPartlin | Sep 9, 2016 | Revenue Growth, Sales
Over 20 years ago I was a young consultant working for one of the coolest and hottest technology companies in the world. In a few short years, they got over $14B and were on a roll. Not only did I get to have this account as my client (for over 5 years) but we worked...
by Rick McPartlin | Sep 5, 2016 | Revenue Growth, Strategy
CROs and farmers have a lot more in common than the CRO might think. For much of the 20th Century those responsible for “Revenue Generation” believed they controlled the market demand with new products, PR, Advertising, power sales teams and selling...
by Rick McPartlin | Sep 2, 2016 | Revenue Growth, Strategy
The doctor is in and so are you. After you sign in, confirm contact information and payment terms the MD wants specific diagnostic information to compare to the last time and to interpret what you have to say about your health. That diagnostic information might be...
by Rick McPartlin | Aug 31, 2016 | Revenue Growth, Structure
“Revenue Science™” and Medical Science have a lot in common. The difference is the patient. For Medical Science it is a person who could be: Young Old Middle Aged Healthy Sick Just Born Dying injured A Professional Athlete Well informed medically No Medical Science...
by Rick McPartlin | Aug 26, 2016 | Revenue Growth, Sales, Strategy
What is the essence of a strategy? Is it: Product centered? Based on investment leverage? People centered with right people on the bus? Innovation centered? Market domination? An important WHY or Worthy Intention? Understanding your customer and building a...
